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Michael Somerville, “Love, Somerville,” TitanTV.com

Mr. Somerville is the host of “Love, Somerville” on TitanTV.com. It’s a tongue-in-cheek relationship show that pokes fun at modern relationship imbroglios. The show debuted at TitanTV.com on March 12 and is carried by 23 affiliated TV stations on their Web sites.

Mr. Somerville began his career as a standup comic; he’s also columnist “Jake” from Glamour magazine. In that capacity, he writes a monthly relationship advice column, giving the guy’s point of view on relationship issues.

He said it’s part of the job of rising comedians and Web personalities to stay in touch with fans. During the contest, he reached out to friends via MySpace and Facebook, urging them to vote for him. He also created a Facebook group about his candidacy.

“I looked into the other guys, and they all have established shows and personalities and I am new to the Internet, but I put the word out there,” he said.

When he made it to the second round, he made a bigger push by creating an episode of his show in which he walked down the streets of Manhattan and asked passersby, “Am I hot?”

“Why not run out with a camera and make fun of myself?” he said.

TitanTV posted that episode on Yahoo Video along with the premiere episode of the series; the premiere subsequently earned 240,000 views.

“You need to keep in touch with your fans so when you need their help you can ask,” he said.

Mr. Somerville has appeared on Comedy Central and VH1 and hosts Starz’s “Stand Up or Shut Up,” Encore’s “What Guys Want” and Nick at Nite’s “Road Crew.”

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